Welcome to a world that is ever-evolving, where a trend from the past transmutes into a trend of the future and past barriers are broken down as new trends explode onto the scene.
Trend Vision 09 is a forecast of hottest forward-thinking hair looks and the work of the Wella Professionals styling team. Collaborating with global trend scouts and agencies like Carlin, Wella Professionals brings the latest inspirational contemporary cultural shifts to life, capturing the essence in a haute couture hair trend collection.
Carlin International’s heritage is in spotting trends and expertly decoding them. The perfect partner for Wella, Carlin has the skill, the knack, the talent in picking up on, pondering and processing the trends that are influencing the upcoming attitudes and aesthetics.
Not only does Carlin have an eye for the future, it also has its ears to the ground. Based in Paris, Carlin operates a global network in 26 countries, ensuring that its global-watching is all encompassing.
Sharing this invaluable knowledge with a group of international hairstylists, Wella Professionals IDs pivotal trends and the hairstylists transform them into inspired hair messages. The four key trends decided upon by Wella Professionals for 2009 are UTOPIA, INTERSEXION, DE LUSH and VIRTUAL LIFE.
Based on the four key trends, Wella Professionals offered the artistic hairstylists a platform to showcase not only their vision in interpreting the trends but also translating it to live form through Wella Trend Vision Award 2009. With this award, hairstylists were given the opportunity to sharpen their skills and have their ideas made visible and tangible.
This year’s Trend Vision Award in Malaysia saw over 300 photo entries and 12 finalists were selected by a panel of five judges which are made up of renowned personalities from hairdressing, fashion, makeup and media.
Trend Vision 09 is a forecast of hottest forward-thinking hair looks and the work of the Wella Professionals styling team. Collaborating with global trend scouts and agencies like Carlin, Wella Professionals brings the latest inspirational contemporary cultural shifts to life, capturing the essence in a haute couture hair trend collection.
Carlin International’s heritage is in spotting trends and expertly decoding them. The perfect partner for Wella, Carlin has the skill, the knack, the talent in picking up on, pondering and processing the trends that are influencing the upcoming attitudes and aesthetics.
Not only does Carlin have an eye for the future, it also has its ears to the ground. Based in Paris, Carlin operates a global network in 26 countries, ensuring that its global-watching is all encompassing.
Sharing this invaluable knowledge with a group of international hairstylists, Wella Professionals IDs pivotal trends and the hairstylists transform them into inspired hair messages. The four key trends decided upon by Wella Professionals for 2009 are UTOPIA, INTERSEXION, DE LUSH and VIRTUAL LIFE.
Based on the four key trends, Wella Professionals offered the artistic hairstylists a platform to showcase not only their vision in interpreting the trends but also translating it to live form through Wella Trend Vision Award 2009. With this award, hairstylists were given the opportunity to sharpen their skills and have their ideas made visible and tangible.
This year’s Trend Vision Award in Malaysia saw over 300 photo entries and 12 finalists were selected by a panel of five judges which are made up of renowned personalities from hairdressing, fashion, makeup and media.
The entries were judged based on:
Total look and interpretation - 30%
Technical expression - 60%
Overall and mood board presentation - 10%
Total look and interpretation - 30%
Technical expression - 60%
Overall and mood board presentation - 10%
Wella Malaysia’s studio, where the finals took place was a buzz with activities in the morning as the 12 finalists were seen busy preparing their models. The finalists had to translate the interpretation of their visions of the selected trends they participated in.
You draw, I blow...
I am relaxed....*whistle* 
Ooooo...judging time...
"Let's stress them up.."
I was asked to test the lighting by the cameraman
My media partners
It was a coincidence that we both wore blue =P
The event was also graced by Wella Professionals’ New Face - Xandria Ooi.
Towards the afternoon, an air of excitement could be felt as the finalists were seen busy putting in the finishing touches on their models.
The afternoon started with Wella Trend Vision Award 08 Grand Winner, May Chua’s interpretation of Wella Trend Vision 2009 trends.
This was followed by a stunning presentation of models by Wella Trend Vision 2009 finalists. It was an amazing sight to view the diverse collections and artistic interpretations of the hottest fashion trends, Utopia, Intersexion, De Lush and Virtual Life by Malaysia’s creative talents in the hairdressing industry.
WELLA TREND VISION 2009 4 KEY TRENDS:
Intersexion pushes the limits of seduction. It challenges social stereotypes and hints at a new era in the understanding of sexuality. In this ‘new-age glam’, masculine and feminine worlds collide – not to produce androgyny but new, unpredictable permutations. Expression comes in monochrome blacks, and a spectrum of greys. Hair is all about combining styles - straight and frizzy, round and square. Make-up provides powder-matt complexions, with muted tones and distinctive brows.
Virtual Life is where the line between reality and fantasy blurs, and we become free to create our own reality. The interactive generation is impatient, creative, and in power.
Colors and materials explore a new ‘upbeat’, inspired by the playfulness of technology. With a high pantone, high accent, a loud message is communicated. Hair screams of flexibility, as make-up explodes in rose reds and acid yellows.
Utopia is a futuristic trend. It evokes a softer world, full of emotion. All is crisp, bright and inspirational, pastel nuances glowing with soft warmth in the background.
Transparent styling and shoulder-short cuts of blonde dominate, with a glow of elegance and purity. Delicate, weightless cosmetics give superior softness to the newly emerging feminine take on technology.
De -Lush is a state of mind – a ripe, full, confident attitude to life. De-Lush is a doorway to that attitude. De-Lush is about acceptance of who we are - the natural body in all its glory.
Warmth and radiance come from satin browns and hair is bursting with volume, sensuality and shine. Rich copper and ginger shades bring us instantly warmer complexions, with a blushing coral feel.
Intersexion pushes the limits of seduction. It challenges social stereotypes and hints at a new era in the understanding of sexuality. In this ‘new-age glam’, masculine and feminine worlds collide – not to produce androgyny but new, unpredictable permutations. Expression comes in monochrome blacks, and a spectrum of greys. Hair is all about combining styles - straight and frizzy, round and square. Make-up provides powder-matt complexions, with muted tones and distinctive brows.
Virtual Life is where the line between reality and fantasy blurs, and we become free to create our own reality. The interactive generation is impatient, creative, and in power.
Colors and materials explore a new ‘upbeat’, inspired by the playfulness of technology. With a high pantone, high accent, a loud message is communicated. Hair screams of flexibility, as make-up explodes in rose reds and acid yellows.
Utopia is a futuristic trend. It evokes a softer world, full of emotion. All is crisp, bright and inspirational, pastel nuances glowing with soft warmth in the background.
Transparent styling and shoulder-short cuts of blonde dominate, with a glow of elegance and purity. Delicate, weightless cosmetics give superior softness to the newly emerging feminine take on technology.
De -Lush is a state of mind – a ripe, full, confident attitude to life. De-Lush is a doorway to that attitude. De-Lush is about acceptance of who we are - the natural body in all its glory.
Warmth and radiance come from satin browns and hair is bursting with volume, sensuality and shine. Rich copper and ginger shades bring us instantly warmer complexions, with a blushing coral feel.
Now, look at the creative styles….which one do you like?
JUDGES for Wella Trend Vision Award 2009:
Perry Au – Education Manager, Wella Hong Kong
Ken Ng – Creative Director from Dessange Paris Salon, Hong Kong
Azrin – Head of Fashion Faculty, PJCAD
Chow Seok Cheng – Editor, Nuyou Malaysia
John Boudville – Make up artist
The catwalk... 
The exciting event came to an end with the announcement of the winners. The Grand Prize went to Tom Ng of Hair Atelier Salon, Jaya One, Petaling Jaya. The interpreted trend that made him the winner was Intersexion. The Grand winner prizes which included a return trip to Berlin, Germany to participate and represent Malaysia in the International Trend Vision Award 2009 in November 2009 with his team members, which consist of a model and one assistant. There he will be competing with over 3000 professional hairdressers to create cutting edge designs based on their own interpretation of the Wella Trend Vision 2009 themes and to vie for the International Trend Vision Award, Color Category. Tom also won himself advertisement of the winning style in local beauty magazine, Wella Trend Vision trophy and a hamper.
Tom is one of the youngest participants in the lot. He has 4 years of hairdressing experience. He has expressed his creativity through numeruous hairshows and events.
Tom is one of the youngest participants in the lot. He has 4 years of hairdressing experience. He has expressed his creativity through numeruous hairshows and events.
I hope you are inspired with these trends if you are daring enough to try. Or else, try Personalised Trends!
**MMB, the color you chose to wear on your hair is one of the 2009 trends!
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